Well, let me tell you, using Keyword Planner ain’t all that hard, even for folks like us. You just need to know where to click and what to look for, and it’ll help you get things goin’ just right. Now, let me walk you through it, step by step, so you’ll get the hang of it real quick!
What is Keyword Planner?
So first off, this Keyword Planner is a tool from Google. It helps you find keywords that folks are searching for on the internet. Now, why’s that matter? Well, if you’re tryin’ to sell something or get people to your website, you gotta know what words they’re using to search. If you use the right words, your stuff will show up more in search results. Simple as that!
How to get started?
To use the Keyword Planner, you’ll need a Google Ads account. Now, don’t go worryin’ about payin’ money yet, you don’t have to spend a dime just to get the tool. Once you’ve got your Google Ads account set up, you can find the Keyword Planner tool in the “Tools and Settings” menu up top. It’ll be in the “Planning” section. Easy to spot!
Step-by-step guide
- Step 1: After you log into Google Ads, find the “Tools and Settings” option. It’s up at the top, kinda like the “command center” for your account.
- Step 2: Click on “Keyword Planner.” It’ll open up a new screen where you can start searchin’ for your keywords.
- Step 3: You’ll see two options: “Discover new keywords” and “Get search volume and forecasts.” For now, let’s click on the first one to find new words people are searchin’ for.
- Step 4: Type in a word or phrase that’s related to what you’re workin’ on. For example, if you’re sellin’ honey, you could type in “honey,” “raw honey,” or “organic honey.” You get the idea.
- Step 5: Google will give you a whole list of other words and phrases folks might be searchin’ for. Some will be close to your original word, and others might be a bit different, but still useful!
What to do with the keywords?
Well, once you got your list, you need to choose which words are best for you. You want the words that people are searchin’ for the most, but not so much that it’s too competitive. You don’t wanna be fightin’ all the big guys for the same spot. Also, look at how much it might cost if you’re doing paid ads, ‘cause some words cost more than others. Don’t go spendin’ all your money on fancy words if you can get the same results with simpler ones.
Keyword Ideas
Sometimes the Keyword Planner will give you more than just ideas for exact matches of what you typed in. It might show you other words that could be useful. You see, people don’t always search for the same exact thing, so it’s smart to think outside the box. For example, if you sell gardening tools, people might search for “plant care” or “garden tips.” Both of those might be useful keywords for you!
Using the Keyword Planner for SEO
Now, Keyword Planner ain’t just for folks who’re payin’ for ads. Oh no, it’s just as good for us folks doin’ search engine optimization (SEO). SEO is when you make sure your website shows up in the free results on Google. By pickin’ the right keywords and using them in your website’s content, you can get more folks to find you. It’s a slow process, but it works if you’re patient.
Final Tips
Here’s a couple more things to keep in mind while using Keyword Planner:
- Don’t just pick the most popular keywords—sometimes less popular ones are easier to rank for and still bring in the right folks.
- Try to be specific. For example, instead of just “shoes,” try “comfortable running shoes” or “best shoes for flat feet.”
- Check the competition level. If it’s too high, maybe pick a different keyword or phrase that’s more specific to your audience.
So that’s the gist of it, my friend. With the Keyword Planner, you can find the best words to use on your website or in your ads. It’ll help folks find you online, and that’s what you want, ain’t it? It ain’t too complicated, just takes a little practice, and you’ll be a pro in no time!
Tags：[Keyword Planner, Google Keyword Planner, SEO, Google Ads, Keyword Research, Digital Marketing]
