Alright, let me tell ya, this Google Ads thing, it’s all about them words, ya know? Like, you gotta use the right ones, not just any ol’ words. They call ’em keywords, like keys to a lock, I guess.
Now, there’s these short ones, like “shoes.” But everyone’s usin’ them, see? Too many folks shouting about “shoes,” Google gets confused. Your little ad gets lost in the crowd, like a hen in a flock.
But then there’s these longer ones, they call ’em long tail. Imagine a pig with a real long tail, kinda like that. These long tails, they’re like sentences almost, like “comfy red shoes for old ladies with bunions,” you get me?
- It’s more specific, ain’t it?
- Tells ya exactly what someone’s lookin’ for.
See, someone searchin’ for “shoes” could want anythin’, boots, sandals, slippers. But someone searchin’ “comfy red shoes for old ladies with bunions,” well, they know what they want, don’t they?
And that’s why these long tail thingies are important for your Google Ads. If you use them right, you can catch the folks who are ready to buy. Like, if you sell those comfy red shoes, and someone searches for that, bam! Your ad pops up, and they click. That’s the goal, ain’t it?
Finding these long tails ain’t so hard, either. You just gotta think like the people who wanna buy your stuff. What words would they use? What problems are they tryin’ to solve?
Say you sell seeds, right? Don’t just say “seeds.” Say “organic tomato seeds for growing in small gardens” or somethin’ like that. Someone who wants to grow tomatoes in a small garden, they’ll see that and click. They ain’t lookin’ for just any seeds, see?
Google itself can help you find these long tails. You type in a word, and down at the bottom, it shows you what other folks are searchin’ for. That’s a gold mine right there, I tell ya. Grab those words, use ’em in your ads.
Don’t go usin’ fancy words, neither. Just plain talk, like you’re talkin’ to your neighbor. Folks understand that better, specially when they’re lookin’ to buy somethin’.
And don’t forget to put where you are, if you got a shop. Like, “comfy red shoes for old ladies with bunions in [your town].” That way, folks nearby can find you easy.
It takes some thinkin’, this long tail stuff. But it’s worth it, I reckon. You’ll get more clicks, more folks comin’ to your website, maybe even more sales. And that’s what matters, ain’t it?
So, don’t be afraid to get specific, to use those long sentences. It might seem like too many words, but it’s the right words that count, see? Just like in life, you gotta say what you mean, and Google will help you find the folks who are lookin’ for exactly that.
Tags: google ads, long tail keywords, seo, search terms, online advertising, targeted advertising, digital marketing, advertising strategy
