Well now, if you wanna know how to use the Google Keyword Planner without running a campaign, I gotta tell ya, it ain’t that hard. You don’t need to go paying no money for ads just to get the hang of the thing. I’ll walk you through it in plain, simple words, so don’t you worry!
Step 1: Sign In to Your Google Account
First thing’s first, you gotta have a Google account. If you ain’t got one, it’s high time you get it. Just go to the Google website and sign up, it’s free. Once you got your account, go ahead and sign in. Don’t go looking for no fancy thing here, just the regular ol’ Google login page. Now, I know some of y’all might be scared of all these techy words and buttons, but trust me, it’s easier than it sounds. You ain’t gonna break nothin’!
Step 2: Set Up a Google Ads Account
Next, you’ll need to set up a Google Ads account. Now hold on, I ain’t saying you gotta start paying for ads or anything. You just need the account, like a mailbox that holds your letters but don’t ask you to send any! Head over to the Google Ads website and sign up for an account. Don’t worry, this is free too.
Step 3: Switch to Expert Mode
Once you’re in, you gotta find Expert Mode. What that means is, you’re telling Google you ain’t just some beginner who doesn’t know what’s what. Expert Mode gives you all the tools, even the ones that ain’t exactly obvious. Look for the “Switch to Expert Mode” button – it’s usually somewhere in the settings, and it might be in a small text, but trust me, you’ll find it. It’ll ask if you want to skip setting up a campaign, and that’s exactly what we want!
Step 4: Skip Campaign Creation
Here’s the good part: you don’t need to run a campaign, remember? After you switch to Expert Mode, you’ll see a link that says something like “Skip campaign creation.” Click that link and you’re almost there! Google’s gonna ask for some business details, but you can skip all that too if you want. It’s just for their records, no big deal. Just make sure you set up a Google Ads account, and you’re good to go.
Step 5: Find the Keyword Planner
Now, to actually use the Keyword Planner, you gotta go to the Tools and Settings section. You’ll find it up in the top right corner once you’re in Google Ads. It’s in the drop-down menu, and once you click on it, you’ll see the “Planning” section. Under that, you’ll find the Keyword Planner. Click on it, and there you go, you’re in!
What’s Inside the Keyword Planner
Once you’re in there, you’ll see two main options. One is for “Discover New Keywords,” and the other is for “Get Search Volume and Forecasts.” Both are handy, but let’s talk about the “Discover New Keywords” tool first. This is where you can type in any words related to your business or interest and see what folks are searching for around that topic. It’s kinda like fishing in a pond, but the fish are keywords!
- Discover New Keywords – This lets you search for keywords people are typing into Google, related to your business or interests. You can type in a few words, and Google will show you a bunch of other ideas.
- Get Search Volume and Forecasts – This one gives you an idea of how many people are searching for certain keywords, and how those searches might change over time.
And let me tell you, even though Google doesn’t show the exact search volumes like it used to, you can still get a pretty good idea of what people are searching for. You just won’t see the real, exact numbers, but you can still make do with what they show you.
Step 6: Start Using the Tool
So once you’re in the Keyword Planner, you can start playing around. You don’t gotta do nothing fancy. Type in a word or phrase that’s on your mind, and see what pops up. Google’s gonna give you a list of suggestions that could help you with whatever you’re working on. You can also see how competitive the keywords are, and what kinda traffic they might bring. It’s like using a fishing net to see what’s in the water, ya know? Don’t be afraid to click around and explore!
Why Use Google Keyword Planner?
You might be asking yourself, “Why would I use this tool?” Well, if you’re looking to get more traffic to your website, or if you just wanna know what folks are searching for, this tool’s a good way to get the job done. Even without running any ads, it can help you come up with ideas for blog posts, website content, and more. If you got a little business or blog you’re working on, the Keyword Planner’s a great place to start.
So there you have it! You can use Google’s Keyword Planner without spending a dime on ads. Just make sure you follow these simple steps, and you’ll be keyword hunting in no time. You don’t need no fancy tech knowledge, just a little patience and curiosity.
Tags：[Google Keyword Planner, SEO, keyword research, Google Ads, Keyword Planner tutorial, how to use Keyword Planner]
