Well, listen here, folks. You ever tried to put somethin’ up on them Google Ads and folks just keep clickin’ on stuff that’s got nothin’ to do with what you’re sellin’? Happens all the time. Now, there’s a little trick I learned along the way called “negative keywords.” You know, it’s like when you tell somebody, “Don’t go into that field,” and they go lookin’ at somethin’ else. That’s what negative keywords do – they keep people from wastin’ your money by clickin’ on things that ain’t got no business being clicked on.
What in the world are negative keywords?
Well, them negative keywords are just words you tell Google to avoid, so it don’t show your ads to folks lookin’ for stuff that don’t match what you got. Let’s say you sell them fancy shoes, but folks keep searchin’ for “cheap shoes” or “free shoes.” Well, you don’t want to show up for them, do you? So, you put “cheap” and “free” as negative keywords, and boom, no more wasting your money on the wrong folks.
How to use them in Google Ads?
Now, if you’re wonderin’ how to get these negative keywords workin’ for ya, don’t you worry. It’s as easy as pie, if you know where to click. First thing, open up your Google Ads account, and go to the campaign or ad group you want to work with. You know, pick the one that needs help the most.
- Find the “Keywords” section, it’s usually sittin’ there nice and quiet.
- Click on “Search keywords”—that’s where all your good keywords are, and where you’ll find the “Negative search keywords” tab.
- Once you’re there, just hit the little plus button. You’ll see some options pop up.
Adding them negative keywords:
When you hit that plus button, you’ll get a chance to choose whether you want to add your negative keywords to your campaign or just to an ad group. If you ain’t sure, it’s usually best to start with the campaign, especially if you got lots of ads runnin’. Then, you just enter your negative keywords, one per line. So if you’re tryin’ to block “cheap” and “free,” just type ‘em in there, hit save, and there you go. Nice and easy.
What if you wanna add a list?
Now, some of ya might have a long list of negative keywords. If that’s the case, you can just upload a list of them keywords to Google Ads. This is real handy if you got a whole bunch you don’t want showin’ up. You can either upload a file or just copy and paste the list right into the field. Save yourself some time!
Why should I use negative keywords?
Well, if you ain’t usin’ negative keywords, you might be wastin’ your money, simple as that. If your ad shows up for the wrong folks, you ain’t gonna get the clicks you want. It’s like throwin’ a party and only invitin’ people who don’t like to dance. Ain’t gonna do you no good, right?
Other ways to block the wrong people:
Now, besides negative keywords, there are other ways to make sure your ads are showin’ up to the right crowd. You can use content targeting or exclusions. That means you can block certain types of content that don’t match what you’re sellin’. It’s like only puttin’ your ad on the right shelf in the store. You don’t want it mixed in with all the stuff people don’t need.
Conclusion:
So, to wrap it up, negative keywords are your friend when it comes to Google Ads. They help you save money by keepin’ your ad from showin’ up where it don’t belong. Just keep a good eye on your keywords, add the right negative ones, and you’ll be good to go. Keep it simple and you’ll be savin’ those hard-earned dollars.
Tags：[Google Ads, Negative Keywords, SEO, Online Advertising, Keyword Strategy, Digital Marketing, Google Ads Campaign, Negative Search Keywords]
