Well, if you’re lookin’ to get them ads right on Google, you’re gonna have to learn how to use that thing they call Keyword Planner. Now, don’t go worryin’ about it, I’ll tell ya all about it in simple words. First thing you gotta know is, Keyword Planner’s part of that Google Ads account stuff, so you need one of them accounts to use it. If you ain’t got one, don’t fret! You can set one up in just a minute or two, no big deal.
Now, let’s get to the good stuff. What’s this Keyword Planner all about? Well, it helps ya find words that people might be searchin’ for when they wanna buy somethin’. And let me tell ya, that’s mighty important! You don’t wanna waste your time with them words that ain’t gonna bring in no money, right? The Planner helps ya figure out the best words that’ll actually get people clickin’ on your ads. You see, some words are like dead weights, they just suck up your money and time.
So, you go on and open up your Google Ads account, and then you head to the Keyword Planner tool. It’s free, mind ya, but like everything, there’s a catch. You gotta have that Google Ads account, that’s your ticket to the ride. Once you got that, you can start lookin’ for them keywords that’ll really bring the goods in. Don’t worry, it’s easy to use – even if you’re just a simple soul like me!
Here’s what ya gotta do: First, you go to the Planner tool, and you’ll see a little option that says “Discover New Keywords.” Now, you type in what you’re sellin’. Let’s say you got a farm, and you’re sellin’ apples, so you type in “buy apples.” The Keyword Planner will give ya a list of words and phrases that folks might use when they’re lookin’ to buy apples – like “fresh apples,” or “cheap apples near me,” or “apple farm.”
But don’t just stop there! The Planner also tells you how many folks are searchin’ for each of them words. You wanna focus on the ones with the most searches, but don’t go after the ones with too much competition – unless you got deep pockets, that is! Too much competition means you’ll be payin’ a lot more for them clicks, and we ain’t lookin’ to throw away money, right?
One of the best things about the Keyword Planner is, it can also help ya find words that your competitors are usin’. Yep, that’s right. You can spy on ‘em! This is especially handy if you’re just startin’ out and don’t know what folks are lookin’ for yet. See what works for the big folks, and then use those words for your own ads. It’s like peekin’ at the answers in a test – but ya didn’t hear that from me!
Let me tell ya, though, not all keywords are created equal. There’s a big difference between keywords that get lots of people clickin’ and those that just bring in the tire kickers. You want words that show folks are ready to buy, not just window shoppin’. The Keyword Planner will give ya some ideas on how much it’s gonna cost to use certain words, and how many folks are actually searchin’ for ‘em. This’ll help ya decide which ones are worth spendin’ your money on.
There’s another thing you should know, and that’s about the updates Google’s makin’ in November 2023. They’re gonna change some of their rules, so only the advertisers who really know their stuff are gonna get to show their ads without restrictions. So, if you wanna stay ahead of the game, you need to make sure you’re usin’ the Keyword Planner like a pro. That way, when the rules change, you’ll be ready to roll!
To sum it up:
- You need a Google Ads account to use the Keyword Planner, and that’s easy to set up.
- The Planner helps you find keywords that people are searchin’ for, so you can make your ads better.
- You can even see what words your competitors are usin’, so you can copy their good ideas.
- Not all keywords are the same – go for the ones that’ll get you clicks and sales, not just views.
- Stay updated with Google’s new rules, so you don’t get caught off guard come November.
So there you go, that’s how you use Keyword Planner in Google Ads. It’s not too hard, and it can help you make your ads work a whole lot better. You just gotta put in a little time and effort, and before ya know it, you’ll be gettin’ them clicks and sales like nobody’s business!
Tags：[Google Ads, Keyword Planner, Keyword Research, SEO, Google Ads Keywords, Keyword Tool, Google Ads 2023, Advertising Tips, Search Campaigns]
