Well now, if ya want to know how to use Google Keyword Planner for free in 2023, sit tight and I’ll tell ya all about it, nice and slow. You see, this Keyword Planner thing is a tool that helps ya find the right words to use for your online business. It helps you figure out what words people are searching for when they look for stuff like yours. And the best part is, you don’t need to spend a penny if ya know where to look.
Now, first thing’s first. You gotta have a Google Ads account. But don’t worry, you don’t have to spend any money on ads to use the Keyword Planner, it’s all free for ya. You just need to create an account, which ain’t too hard. Once you got that, log in to your Google Ads account, and you’ll find the Keyword Planner under the tools section. You just click on that, and you’ll be ready to start.
Once ya get in there, you’ll see a couple of options. The one that’s real helpful is “Discover New Keywords.” This is where the magic happens, and where you can find keywords related to your business or website. All ya gotta do is type in a word or phrase that’s kinda related to what you do, and the Keyword Planner will show you a whole list of other words folks might be searching for. It even tells ya how many times these words get searched in a month, so ya know which ones are popular.
For example, if you sell homemade jams, you could type in “homemade jam,” and it’ll show you a whole bunch of related words like “organic jam,” “fruit preserves,” or “best jams to buy.” Now, some of these words might have a lot of people searching for ’em, and some might not have as many searches. But the Keyword Planner helps ya pick the ones that are just right for your business.
But wait, there’s more! It’ll also tell ya how much it might cost to target those words with ads, if ya ever decide to run any. This doesn’t mean ya gotta pay right now, but it’s good to know what things cost. It’s like going to the market and looking at the prices before you decide what to buy.
Another good feature is that you can get search trends over time. This is helpful ‘cause some words might be more popular at certain times of the year, like maybe people are searching more for “Christmas presents” around the holidays, or “garden tools” come springtime. So, knowing these trends can help ya plan better for the future.
Now, you might be wondering, “How do I know which keywords to choose?” Well, that’s where your own knowledge comes in. You gotta think about what people are gonna be looking for when they want something like what you offer. If you’re selling shoes, words like “best running shoes” or “comfortable sneakers” might work well. But you can also use long-tail keywords, which are just longer phrases, like “affordable running shoes for women.” These might not have as many people searching, but they can help ya reach folks who are more likely to buy from ya.
And remember, the more specific the keyword, the less competition you’ll have. If you try to use super broad words like “shoes,” you’ll be up against big companies with deep pockets. But if you choose a more specific keyword, like “affordable vegan shoes,” you’ll have a better chance of standing out and getting noticed.
So, to wrap it all up:
- Set up a Google Ads account (it’s free).
- Use the Keyword Planner to discover new keywords.
- Look at the search volume and cost for each keyword.
- Pick keywords that make sense for your business and are affordable.
- Keep an eye on search trends to plan ahead.
That’s all there is to it! Once you start using the Keyword Planner, you’ll be able to choose the best words to help your business grow online. And all for free! Just take it slow, and you’ll get the hang of it in no time. Good luck out there!
Tags：[Google Keyword Planner, Keyword Research, Free Tools, SEO Keywords, Google Ads, SEO 2023, Search Trends, Online Business]
