Well, let me tell ya, if you wanna use that fancy Keyword Planner thingy, ya gotta know a few tricks, especially in 2024. Now, I ain’t no expert or anything, but I’ve seen folks in the village fiddle around with it, trying to get it right. It’s like trying to plant tomatoes when the soil ain’t right, ya know? But don’t worry, I’ll break it down simple for ya so ya can get the hang of it!
First off, this Keyword Planner, it’s a tool that comes from Google. It helps ya figure out what people are searchin’ for when they type stuff in Google. If you got a business or a blog, or maybe you just wanna know how to make more folks come by your website, this thing is pretty handy, if ya use it right.
But here’s the thing—Google don’t always give ya the full picture. They used to show ya exactly how many folks were lookin’ for certain words, but now? Well, they keep that part a little blurry. It’s like tryin’ to see through a foggy window. Ain’t no clear numbers, just estimates. And lemme tell ya, that’s got some people pullin’ their hair out. Still, it’s better than nothin’ at all, right?
So, let’s start with the basics. When ya open up the Keyword Planner, you’re gonna see a bunch of numbers and options. First thing you wanna do is put in some words that relate to what you’re workin’ on. For example, if ya got a farm stand sellin’ tomatoes, you might type in “fresh tomatoes” or “organic tomatoes.” The tool will give ya a list of other words and phrases people might be lookin’ up, like “tomato recipes” or “how to grow tomatoes.” It’s a good way to find out what folks are interested in.
Now, once you got your list, Google’ll show ya something called “bid estimates.” Don’t let that scare ya—what this means is how much folks are willing to pay for an ad when they use those keywords. So, if you’re lookin’ to run some ads, you’ll know what to expect. But if you’re just doin’ it for research, that part’s really not something you gotta worry too much about.
Next thing you might notice are the “average monthly searches.” This is where you get a little peek into how popular a keyword is. It’ll give ya a range, like “low,” “medium,” or “high,” and sometimes even specific numbers. Now, like I said before, these numbers ain’t exact. It’s all guesswork. But it helps ya get a general idea. If ya see a keyword with lots of searches, that might mean it’s a good one to focus on.
But don’t go crazy pickin’ the most popular keywords just ’cause they sound good. Sometimes, it’s better to pick words that are a little less popular, but more specific. These are called “long-tail keywords.” For example, instead of just “tomatoes,” you might use “how to grow organic tomatoes in small garden.” It might not get as many searches, but it could bring the right people to your site—people who really want what you’re offerin’!
One other thing to remember is that Keyword Planner also shows ya “competition.” This tells ya how many folks are tryin’ to rank for the same words. If there’s a lot of competition, it might be harder for ya to show up at the top of search results. But if the competition’s low, well, that’s a good sign—you might have a better chance to stand out!
Now, let’s talk about another feature. The Keyword Planner tool will also show you “keyword ideas.” These are words and phrases that you might not have thought of, but they could help ya reach more people. If you’re sellin’ tomatoes, for example, you might also wanna use words like “local produce,” “farm-fresh veggies,” or even “heirloom tomatoes.” Those little ideas can make a big difference when folks are searchin’ for things like yours.
Alright, I know this might seem like a lot to take in. But don’t get discouraged. It ain’t no rocket science. Once ya start playin’ around with it and gettin’ used to the numbers and words, it’ll all start makin’ sense. The more ya use it, the better you’ll understand what works for your business or website. Just remember to be patient and keep tryin’ things out.
And don’t forget—Keyword Planner ain’t the only tool out there. There are other ways to find keywords, but this one’s a good place to start. It’s free, and for most folks, that’s enough. So give it a try, and who knows? Maybe it’ll help ya bring in more customers or readers.
One last thing before I go: Don’t just pick keywords because they sound good. Make sure they match what you’re really about, whether it’s your business or a blog. If ya just use the ones with the most searches, you might end up gettin’ folks to your site who ain’t interested in what you’re sellin’. It’s all about gettin’ the right people to notice ya, not just any old person. Good luck, and don’t be afraid to give it a go!
Tags:[Keyword Planner, Google Keyword Tool, SEO, Keyword Research, 2024 Keyword Planner, Long Tail Keywords, Search Engine Optimization]